As a tech
savvy, out-of-the-box player in the dynamic online marketing industry for over a decade, Holguin has an in-depth background in operations, sales and
marketing. His clients have included
brand name Fortune 500 companies, as well as innovative start-ups. Holguin is active on the speaker’s circuit of
the online industry, and serves as executive advisor to several privately-held
companies. He is a venture-capital
stakeholder in firms developing online business applications, and also invests
in allied real estate projects.
Eder Holguin’s story was not
always a success story. Born in
Medellin, Colombia, he spent years as a young teen living on the streets,
selling household goods door-to-door in order to eat and pay his way through
school. A natural salesman and
imaginative promoter, Holguin learned the secrets and psychology of marketing
on the most fundamental level ‑‑ face to face with the customer.
“A guy on our
sales team once gave me a valuable piece of advice regarding customer relations
‑‑ ‘Never let no get in the way of a
sale.’ That’s an attitude I’ve used to
great advantage ever since.”
By the time he
was 16, Holguin had borrowed seed money, hired his own sales team, and had
launched a low-budget direct-sales operation.
At night, he took high school courses, and spent his spare hours at the
local library. Over the next few years,
with his fortunes slowly rising, Holguin acquired a business management degree
from a local university, graduating near the top of his class.
was able to work his way from Colombia to the U.S., landing in high-velocity
New York City with little money and just a few phone numbers. “Sure, it was intimidating to a newcomer, but
I was computer oriented and knew I could find a way to transfer my sales and
marketing skills to the online media space.
It didn’t happen overnight, that’s for sure, but I had another handy
skill: sheer determination.”
forgetting his own humble roots, Eder Holguin has reached out to help others
who are unable to help themselves. For
example, he is a member of the New York marketing and organizing committee for
‘El Banquete del Millon’, an
important charity fundraiser held annually in various cities around the
world. Sponsored by the El Minuto de
Dios Corporation, the international event generates millions for homeless
families in Colombia. “We help feed the
poor, build affordable housing, and provide educational opportunities. It offers hope for a better life to those who
might otherwise have no hope at all.”
Reaching out on
another front, Eder Holguin is in the process of establishing a foundation
dedicated to rescuing street children in Colombia. “I was once a homeless kid in Medellin and
understand what needs to be done to make a positive, permanent difference in
young lives. For obvious reasons, the
foundation is close to my heart and I plan to have it up and running within the
Self-motivated and goal
oriented, Eder Holguin has over 12 years of experience managing sales,
marketing, operations, personnel and online media.
Eder Holguin is a tech savvy, out-of-the box player in the dynamic online marketing industry. With more than a decade of industry expertise, he has an in-depth background in operations, sales and marketing. His clients range from brand name Fortune 500 companies to innovative start-ups.
Eder is currently CEO of Ideal Media, a content discovery platform he founded recently.
With offices is New York, London and Brazil under development, Ideal Media is a content discovery platform that attracts responsive audiences, engages them with unique content and amplifies messages through our interactive channels; allowing advertisers to speak directly to their target audience.
Previously he served as Chief Revenue Officer at Virtual Fan Network, a Digital Sports Marketing Platform involved in the evolution of Sports Marketing. Virtual Fan Network connects Athletes, Fans and Brands via Social Media, Display and Mobile.
Eder also served as Chief Revenue Officer at Integrate.
to joining Integrate, Eder founded OnDemand Research, which later became part
of XL marketing, where he served as Vice President of Interactive
Marketing. He also co-founded Iron Traffic, an online lead generation and
advertising network that started with three employees in March of 2003 and was
featured in the 2009 Inc 500 listing of fastest growing private companies in
In 2003, he co-founded Iron Traffic, a
tech-driven marketing firm. Starting
with just three employees, the company grew rapidly, with annual revenues
eventually surpassing $8 million.
Recognized as one of the fastest-growing privately-held companies in the
U.S., Iron Traffic was featured in the high-profile INC. 500 list.
Previously, Eder Holguin served as Director of
Sales for Media Whiz, an online marketing company specializing in lead
generation and affiliate marketing services.
Holguin spent five years as Executive Manager
for Equifax Marketing Services, where he concentrated on the special needs of
market research companies.
He has built and executed numerous online panel
development platforms, including projects for internetsurveypanel.com,
thenetpanel.com, and ECNResearch.com.
Eder Holguin has extensive experience in new
product development and marketing, with an emphasis on online advertising.
With the significant increase in the nation’s
Spanish-speaking population, as indicated by the 2010 census, Holguin maintains
a special interest in these emerging markets.